Email marketing is a marketing strategy used by most internet marketers. It is a technique where you send emails automatically on certain intervals to leads using autoresponder. Follow up email is important to build a relationship with the leads by updating them on the hottest news, promote relevant offers and to give them free education. By providing value, we excavate deep relationship with our leads on auto-pilot.

Follow up email is essential

Without doing follow up email, your leads will slowly forget who you are. Once their attention focuses on other people, it is going to be very difficult to regain their attention. In general, 80% of the content in a follow up email should be filled with value, with 20% subtle advertisement. When you are aggressively promoting a product, results have shown that sending 2 broadcasts at 7am EST, and 3pm EST everyday gives the highest returns. There will be unsubscribes, but the truth is, people who care about what you have to say won’t mind your email. Unsubscribing will free up your list from freebie seekers.

Follow up email requires consistent action

To be successful, it requires regular and consistent follow up email. The lack of focus and dedication is the reason why many people don’t do follow up email once their message sequence has been completed. The truth is most of them get to start it but fail to make it a habit because something else big caught their attention that they don’t bother to do follow up email anymore.

How to make an amazing follow up email

An amazing follow up email can be summed up into two words – personal touch. Your follow up email must make your receiver feel that it is not a business but rather personal. Write your follow up email with your own unique style and branding instead of copying and pasting from someone elses. Below are some of the tips on how to make your follow up email feel personal.

Have a subject line that creates curiousity and is vague. The only role of a subject line is to catch the attention of your receiver and open the email. A good subject line will have a much higher open rate.

Do not use your company name as the name in your email alone. Rather use your real name along with it. People tend to read emails when they know where it is from.

Make a right headline. A headline is to capture the interest of your audience, so it shouldn’t be lengthy or complex. You want your headline to draw the reader in right away. You can get very far with your follow up email by keeping things straightforward and uncomplicated. Know your purpose and stay true to it.

The body of your follow up email must be appealing and interesting. The first part of your email must be so catchy that they will want to read the rest. Impress them by giving a clear idea of what your main message is saying. Doing this will give you a better response.

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