Email is not just a plain way for you to send messages electronically. If you have a business you can also use this to your leverage to market and get more customers. We call this marketing technique – email blast marketing.
Email Blast Overview
Email blast is a technique used to send mass email to you potential customers. Of course, you get those leads by having them subscribe to your opt-in email list in the first place. Email blast can be a very effective ways to make sales if you word your email well by employing copywriting techniques.
Tips for Email Blast Success
Do not be a spammer – Once you get reported as spam, you lose a potential customer. So avoid being spammy in email. Give your recipient a reason to read your email.
Email list only – Send emails only on your list. Though there are some who sell email lists, I discourage you to do so. They are not your target audience. Your target audience are the ones who willingly subscribed to your opt-in email and knows you. For sure, you will just end up in spam from those emails you bought. It is a penny wasted.
One Message – When you send out your email blast, it should contain only one message. Do not stuff them with too many different messages for they could get overwhelmed or confused. You could lose their interest and attention in the end.
Be consistent – Consistently update your list through email. If you do not email your leads for months, expect them to forget and trash you when you get back.
Personal feel - Make your customer feel like you are just talking to them and that you are not sending bulk emails.
Have your contact details ready – Whenever you send out email blast, always have your contact details included in it. By this you are persuading them to act and not just read. What do they do after reading the ad? Should they just close or delete it? No. They should contact you and do business with you.
What to avoid in your email blast
These are the things you shouldn’t do or include in your email blast. If you do, it could result to being marked as spam or being unliked by your recipient.
- ALL CAPS
- red texts
- too many exclamation points!!!!!!!!!!!!!!!!!!!
- too many links
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