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Search engines have always been helpful to many online businesses to be found by their potential customers. However, being found in search engines is a battle you should win everyday. Ranking in search engines matter. The higher your rank, the more likely you are to be found. And just like any internet marketers, I am always aiming to improve search engine ranking.

Improve Search Engine Ranking through Keyword Research

Keyword research is most vital key to improve search engine ranking. There are also certain factors to consider when choosing the keywords. These are:

• Competition – How many competitors are using this keyword? It is highly recommended to use keywords which do not have so strong competition because it could be hard for you to beat it and improve search engine ranking. Imagine you are going inside a crowded open concert. Your target is to get nearest to the stage. It is tough to pass through when everyone wants to be near the stage.

• Number of searches – How many people do search for that certain keyword? The more the number of searches, the better. We do not want to market something nobody is interested in.

• Cost per click – Although a few consider this as a factor in keyword research to improve search engine ranking, it is also somehow important as well. Cost per click is the value the marketer pays when somebody clicks it. So, the lesser the value, the better.

Page Optimization to Improve Search Engine Ranking

So now, we have picked the right keywords/phrases. What do we do next? We use these keywords on our pages and other websites. There are two kinds of optimization to improve search engine ranking, these are the On Page Optimization and Off Page optimization.

Improve Search Engine Ranking through On Page Optimization

In on page optimization, we optimize the page on our own website with the keyword/phrase we chose. For example, when you write a blog post, you make it keyword optimized. If you are website is of WordPress platform, SEO percentage is easier to determine, most especially if you have the WP SEO plug-in installed. It is your guide on applying SEO to your page and get a chance to improve search engine ranking. When you do an on page optimization, your title, description and meta tag should contain the keyword. Plus, keyword should be optimized enough within the body of the post. Also, to improve search engine ranking, you might as well choose a domain that has a keyword on it such as internetmarketing.com or howtoplaybadminton.com; Or if your brand is yourself, you use your name as your domain like mine – lukelimblog.com.

Improve Search Engine Ranking through Off Page Optimization

In off page optimization, we use other sites to improve search engine ranking. This is where link building comes in. We use other sites to link it back to our sites. Sites could be article directories, video directories, forums or other blogs.

• Article/ Video Directories – Most of these directories offer resource box where we can put or links, such that when somebody clicks on it, they would be redirected back to our site. There are also some who allow the use of anchor texts, where you use your chosen keyword as the anchor text, within the body of the article.

• Forums / Blogs – In here, we participate on the topic. In forums and blogs, we share our opinions and suggestions regarding the thread or the site. Just like the directories, there are also some who allow the use of anchor text, or there is a signature box wherein the user can post his website link.

So, how do these improve search engine ranking? Well, the more exposure your site has, the more the website links posted on different sites, the more chances of being clicked and viewed. The more viewers, the heavier traffic is driven back to your site. The heavier the traffic, search engines are most likely to notice your site and that is a very great sign that you’d have your site improve search engine ranking.

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