Social networking sites such as Facebook are already known to be good tools to expand community, increase brand awareness and ease up communication in the web. But can we really use Facebook for business effectively to our leverage? I have gathered and summarized some Facebook tips that can actually aid on brand awareness and sales.
Facebook Tips – Target Audience
Time is a very important aspect in business. We should not waste any time on things which are not considered productive. So, in Facebook, having the right target audience helps us focus on one thing only. Don’t waste our time marketing to the wrong audience. It is not only a waste of time, but also resources.
Now, the Facebook tips to build your target audience starts by defining them first. Then, have a strategy that would make them attracted to you. If you have now your target audience and have built a community, give rewards. For example, randomly give away 1 digital camera to 1 lucky audience.
Facebook Tips – Build Email List
Just like in our website, we can also create a landing page on our Facebook. The importance of this Facebook tips is that a landing page can capture contact information which ultimately helps to generate sales. There are some marketers that uses “double leads strategy”, where visitors to the page will initially see an obscure graphic, with a call to action to “like” the page to reveal the graphic. Once they liked it, they will be shown a video, and some valuable information, as well as an opt in form. They will additionally be called to enter their email in exchange for even more information.
Facebook Tips – Effective Campaign
Another Facebook tips for effective campaign is to use geotargeting feature on Facebook. Geotargeting allows you to define which users can see your advertisements. Additional filter includes location, company or school, age, language or preferences. So if you are selling winter coats, you can target people who are currently experiencing winter.
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Viola Tam
/ January 20, 2012Hi, Luke,
Thank you for these Facebook marketing tips. You are right. There is no point in marketing to the wrong audience. We need to be visible to the people who like to know what we have to offer.
I have heard about the ‘double leads strategy’ but do not think I can do that on my own. I have had the page outsourced. Can’t wait until it is done.
I have not done any geotargeting. As this point makes perfect sense, I shall adopt this strategy as well.
I appreciate you
Viola Tam
Viola Tam recently posted..Network Marketing Success Tips: Brian Tracy (8)
Luke Lim
/ January 20, 2012Hi Viola,
Thanks for the comments! Let me know how your facebook ppc goes.
Take care,
Luke
Jacob Dantzler
/ January 21, 2012Great post again my friend. Great Facebook Value….
Keep up the great work my friend…
Jacob Dantzler recently posted..MLM Leadership Skills Pay More Then Just Bills…
Ivin
/ January 24, 2012Hello Luke. You look a little like Hiro Nakamurra. I have just finished my own FB page with banner ads, video, Fb opt-in etc.
I love it. You may want to look into something called: ‘friendgate’ and ‘Formgate’. I don’t know how many apps use it, but it makes your efforts tight.
Ivin recently posted..My New Facebook Page Design – Get Your Own!
bbrian017
/ January 24, 2012Building a list with your Facebook page is a brilliant idea. I am very excited to see that happening and it helps an online marketer leverage this great SM platform to increase his reach. What’s nice about building a list with FB, if you have the right app, is that the FB email is used to sign up, causing for greater conversions and better retention rates.
bbrian017 recently posted..Get ready @blogengage is giving away $500 USD in February
Michael Burns
/ January 25, 2012Thanks for the facebook marketing tips Luke. Love your blog. It’s always full of great stuff.
I love facebook marketing. I doubt I’d even have a facebook account if i couldn’t use it for marketing.
Michael Burns recently posted..3 Free MLM Lead Generation Methods
hanzy florentino
/ May 7, 2012hi Luke .
Thank you for this facebook marketing tips .Great facebook value. Thank you again